Smithsonian

The World's Largest Museum // Rebranding

» objective
To create a new brand identity system for the Smithsonian Institution, the world’s largest museum and research complex.To use original DNA of the brand and modernize it.


» approach
The project contains navy and copper-gold colors that are classy and elegant in order to recognize the history and tradition of the institution. The logo is inspired by the shapes of decorations on the windows of the Smithsonian’s main building. I created an icon series of the Smithsonian museums as a secondary graphic.