Reclaimed Water

» objective
To create a Tetra Pak of drinking water that has been extracted from flowers in order to take advantage of healing properties that are beneficial to the human body. To give consumers the ease of having bottled water without harming nature.

» approach
In an effort to maintain the brand’s identity with clarity and purity, the system uses a cool tone color palette and a refreshing look and feel for drinking water. The brand’s logo features a water droplet shape with a pattern of the ingredients inside. The container itself takes the form of a floral leaf.

» featured in
The Dieline, Packaging of the World