Beer Six-Pack

» objective
To create a beer label and six-pack with the concept “black magic.”

» approach
The eye logo is designed as the portal to that spiritual realm. In the Shadow six-pack, each bottle has a different flavor indicating a “different personality,” and they are represented on the labels as witches’ hands, scale, sword, the moon, the sun and fire. The overall style is dark and mysterious.

» featured in
The Dieline, Packaging of the World